Improving Brand Management in Commercial Enterprises

Authors

  • J.X. Kambarov PhD, Associate Professor, Fergana Polytechnic Institute, Fergana, Uzbekistan
  • A.G. Allaberganov Master, Fergana Polytechnic Institute, Fergana, Uzbekistan

Keywords:

Corporate brand, branding, brand development, brand, communications, strategy development, internal branding, HR branding.

Abstract

The article is devoted to determining the place and role of branding in the company management system. The author defines the concept and essence of branding, reveals the impact of branding on the company's performance, determines the role of the brand
in business and consumer markets, and also analyses the problems and prospects of company brand management.

Downloads

Published

2022-06-14

Issue

Vol. 9 (2022): ERB

Section

Articles

How to Cite

Improving Brand Management in Commercial Enterprises. (2022). Eurasian Research Bulletin , 9, 16-19. https://geniusjournals.org/index.php/erb/article/view/1705