Modern Literary Norms Of The Russian Language And The Linguistic Transformation Of Speech Culture In Mass Media

Abstract

Modern Literary Norms Of The Russian Language Are Undergoing Active Transformation Driven By The Digitalization Of Society And The Rapid Development Of Mass Media. In The Context Of Global Communication And The Widespread Proliferation Of Online Media, Traditional Linguistic Standards Are Shifting Noticeably—A Trend Reflected In The Vocabulary, Syntax, And Stylistic Features Of Media Texts. This Study Aims To Analyze The Linguistic Changes Occurring In The Speech Culture Of Contemporary Mass Media And To Identify The Factors Influencing The Modification Of Literary Norms.