Cultural Diplomacy And Tourism Growth: The Case Of Uzbekistan And Germany

Abstract

This article analyzes the development of public diplomacy and tourism cooperation between Uzbekistan and Germany. It reveals the role of public diplomacy in strengthening mutual trust between nations. Tourism sector reforms and their economic effectiveness are examined. The impact of the pandemic on tourism and its recovery stages are discussed. Uzbekistan’s position in the global tourism market is justified with statistical data. The paper also proposes перспективные directions for further tourism development.