The Impact of Advertising on the Consumer Behavior of Diyala University Professors (Survey Study)

Authors

  • Asst. Prof. Dr. Rabab Karim Getan University of Diyala– College of Fine Arts Department of Film and Television Arts

Keywords:

Influence, Commercials, Behavior

Abstract

The study aimed to identify the impact of commercial advertisements on the consumer behavior of the University of Diyala professors by analyzing the nature of the relationship between exposure to commercial advertisements (digital and traditional) and the consumer behavior of university professors, by identifying the advertising factors that most affect the purchasing decisions of the University of Diyala professors

Published

2026-04-07

Issue

Vol. 49 (2026): EJMC

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

The Impact of Advertising on the Consumer Behavior of Diyala University Professors (Survey Study). (2026). Eurasian Journal of Media and Communications, 49, 1-18. https://geniusjournals.org/index.php/ejmc/article/view/7436